FARMATODO
Team of Graphic Designers, an Environments Designer, a Strategist, a Digital Integration Expert, Graphic Producers, Design Development, and Brand Marketing Communications and Store Design Leads
A FAMILY LEGACY DEDICATED TO COMMUNITY AS PROVIDERS OF LIFELONG WELLBEING
Farmatodo is a long-standing family-owned pharmacy in South America with a well-established brand in their communities, but they wanted to revolutionize their experience to better meet their guests’ needs.
We developed a store prototype complete with shelf-level through department signage, a branded mural, and more. My main focus on this project was the House of Wellness, our new strategy revolutionizing the use of front tables and focals into a new, need-based, informative zone. Here, guests can get educated through our guided media strategy, educational shelf talkers and strips, and by testing products that speak to the overarching story of lifelong wellbeing.
EDUCATING THROUGH EXPLORATION
Each wing of the House of Wellness focuses on its own portion of lifelong wellbeing- physical, food-as-health, and cosmetic. These three ideals create rounded inner and outer wellness. Shopping in a pharamceutical setting can be intimidating with countless products and remedies guests might not be fully knowledgeable about. The House of Wellness creates an oasis and pause for guests to learn and explore at their own pace.
Shoppers can watch educational videos that can either be created or curated by Farmatodo themselves or can be sponsored by a brand as long as they remain educational. This was a part of the desire for meaningful digital to be integrated into the shopper journey.
CREATING EMOTIONAL CONNECTION
No time for a video? That’s alright as there are dedicated spaces for graphics to be integrated alongside products to educate benefits, uses, and more.
I created templates for the Farmatodo team to easily replace text and images to easier merchandize and set this new section of the store.
OVERWHELMING EXCITEMENT
The Farmatodo team took this fixture to trade shows, and have recently tested in their newly-opened prototype. Needless to say, people are excited about this new era in pharma shopping and its focus on empowering the guests through education for lifelong wellbeing.
