PIZZA INN
Team of Graphic Designers, Graphic Production, Design Development, and an Environments Designer
AMERICA’S HOMETOWN, RETRO HERITAGE, FAMILY STAPLE PIZZA BUFFET
Pizza Inn came to us ready to turn their brand and fleet around. At one time being Pizza Hut’s largest rival, this is a brand name familiar to the South with over 300 stores- all in need of a makeover. We partnered with Boone Oakley, an agency who redefined the Pizza Inn brand, and with the amazing work they did we had a great base to build off. As the brand communication designer on this project I illustrated signage and murals that brought to life the retro-Americana brand.
Most important to this prototype design were the countless franchisee stakeholders- one of whom we worked most closely with as they were the site of the newest location. Keeping in mind this reimage would happen over many years with lots of hands in the pot we designed the entire package to be scalable to hundreds of different locations and budgets. With our initial prototypical design we included a standards manual that guides franchisees to the exact elements they can purchase and have as a part of their new look.
