SOUTHERN PIZZA CHAIN
Team of Graphic Designers and Graphic Production
LOCAL, LATIN-INSPIRED,
BE-THE-BOSS OF YOUR ‘ZA
This client came to us wanting more energy and vibrancy in their stores, and exciting to us- a branded mural. Using localized illustration and messaging we created a mural that uses a scalable grid system and textured borders perfect for any existing or new location.
Universal Cropping System
Allows for a few versatile variations of the murals for different wall dimensions. Being a chain with a variety of dine-in and carry-out locations that drastically vary in shape and size, these murals were developed specifically to stretch as wide as their fleet.
The brick wall covering texture can also be scaled in accordance to any sized wall, so it will always take up the full live area with the main mural art scaling within the live area with a set margin. The textural distress around the borders of the mural artwork also allows for a smooth, intentional transition for walls that don’t perfectly accommodate the grid’s 1:1 ratio.
Both murals work with this same cropping system.
Specialized Grid Units
Both mural showcase brand and localization through their grid system drawing from brand language, local areas and culture, and brand values. One of the murals also showcases the fresh, latin-inspired ingredients that the brand uses in all of their recipes.
